Coca-Cola Co reported a better-than-expected quarterly profit and said it would step up efforts to reduce sugar in its beverages, amid growing pressure from health experts and governments who have blamed sugary drinks for a rise in obesity.

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The company's move comes after rival PepsiCo Inc announced plans to reduce sugar in its drinks last week.Coca-Cola has over 200 reformulation initiatives underway to reduce added sugar in its drinks and is launching more sugar-free, low- and no-calorie products, Chief Operating Officer James Quincey said on a post-earnings call.

The company, which gets about 70 % of its volume sales from fizzy drinks, is also rolling out Coca-Cola Zero with a "new and improved taste," he said.

                             Coca-Cola has also been building its non-carbonated drinks portfolio and offloading much of its bottling business to cope with falling demand for carbonated beverages in North America, its biggest market.

                 Volumes of noncarbonated drinks, which include tea, juices and energy drinks, in the region grew 2 percent in the third quarter ended Sept. 30.