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‘Bajrangi Bhaijaan’ continues Bollywood’s China success story
Salman Khan’s Bajrangi Bhaijaan is storming the box office in China, recording about Rs120 crore in collections in the first week of release
Nearly three years after its theatrical release in India, Salman Khan-starrer Bajrangi Bhaijaan is storming the box office in China. The Kabir Khan-directed film has crossed the Rs100 crore-mark within a week of release, making $18.01 million (Rs117.40 crore) at last count. When released in 2015, the film had made Rs320.34 crore in domestic box office collections.
“Bajrangi Bhaijaan continues its winning streak in China, the business on weekdays was remarkable,” tweeted trade analyst Taran Adarsh, adding, “Strong word-of-mouth has translated into strong business.”
To be sure, Bollywood’s success story in China, so far, has been driven single-handedly by Aamir Khan-starrers. While his sports drama Dangal, currently the highest-grossing Indian film in China, had made close to Rs1,200 crore, his musical production Secret Superstar has earned about Rs760 crore. Other superhits include PK (Rs123 crore) and 3 Idiots (Rs16 crore), which Khan had promoted in the country personally. The latter contributed to the Chinese audience looking up to him as a kind of brand ambassador for India, akin to how the Russians viewed Raj Kapoor in the 1950s.
“The audiences in China are enjoying the story and the direction (of Bajrangi Bhaijaan) which they have found very touching,” said Amita Naidu, vice-president (public relations) at Eros International Media Ltd, co-producer of the movie along with Salman Khan Films.
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