Indian Stock Market Tips- Samsung opens world's largest mobile experience centre in Bengaluru
Samsung's decision to come closer to the customer by offering them such unique experiences comes at a time when the South Korean electronic giant is facing intense competition in the country
After launching the world's largest mobile phone-manufacturing factory in Noida in July, Samsung has now opened its biggest experience center in Bengaluru.
Opera House, the 33,000 sq ft iconic building in the city’s central business district, has been given a facelift to showcase Samsung's mobile devices and other consumer electronic products. It has a service center for phones and is equipped with high-speed public Wi-Fi.
“Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand. This is what Samsung Opera House is about. We have curated never seen before experiences that will excite people,” said H C Hong, president, and chief executive officer at Samsung southwest Asia. These experiences revolve around transformative technologies such as virtual reality (VR), artificial intelligence and Internet of Things.
A customer will be able to enjoy VR experiences such as the 4D sway chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, experience a space battle, or a roller-coaster ride. For those who enjoy kayaking, rowing, or cycling, they can do so through VR.
Samsung's decision to come closer to the customer by offering them such unique experiences comes at a time when the South Korean electronic giant is facing intense competition in the country, the largest smartphone market in the world after China. According to a Counterpoint Research report, Samsung is neck and neck with Chinese manufacturer Xiaomi in the smartphone segment with both the companies cornering 28 percent of the market in the second quarter of 2018.
You can join us for all types of information and Support related to the stock market tips and also for the profitable- Equity Tips Free Trial, calls
0 comments