Ripples Advisory, Sony A7 III Full-Frame Mirrorless Camera Launched in India: Price, Specifications
Sony on Thursday launched the A7 III camera in India with a newly-developed 24.2-megapixel back-illuminated Exmor R CMOS image sensor, expanding its entry-level full-frame mirrorless offerings in the country. The new camera, which was announced globally last month, will go on sale starting March 26 with a price tag of Rs. 1,64,990 (body only). The bundle kit (A7 III body and 28-70 lens) will be available at Rs. 1,79,990.
The Sony A7 III is designed to offer a fast-shooting experience at up to 10fps speed under a dedicated high-speed mode that can be accessed with a mechanical shutter or in silent shooting. There is also AF coverage of up to 93 percent. Further, Sony has provided a 693-point focal-plane phase-detection AF system (PDAF) that was introduced on the A9, supporting 425 contrast AF points. The camera has an updated BIONZ X processing engine that is claimed to boost processing speed by nearly 1.8 times compared to the A7 II.
Sony has provided an ISO range of 100-51200 (expandable to ISO 50-204800 for still images) and 15-stop dynamic range at low sensitivity settings. The A7 III packs high-precision stabilisation that uses a built-in stabilisation unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that is touted to compensate five types of camera shake with a wide range of lenses.
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